Challenge:

A marketing agency faced a persistent dilemma: their clients, brimming with potential, lacked the traction to acquire a substantial customer base. The missing link, a steady influx of qualified leads to fuel their sales pipelines.

Solution:

Intent Media Labs stepped in as their lead generation supplier, armed with our expertise in demand creation and prospect nurturing. Our mission was twofold: to generate high-quality leads in ample quantity and empower our client with the tools to convert them into loyal patrons.

We embarked on a thorough market analysis to decipher the client's offerings, target audience, and industry dynamics.

By defining a precise ICP, we gained laser-sharp focus on the ideal prospects to pursue.
 

Multi-Channel Lead Generation Strategy: Our multi-channel approach encompassed an array of channels to capture leads seamlessly

• Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns for digital visibility.
• Content marketing and social media engagement to cultivate brand awareness and thought leadership.
• E-mail marketing campaigns to nurture and educate prospects.

Lead Qualification and Nurturing: We implemented a robust lead qualification and quality process to identify leads most likely to convert into paying customers.
Our automated lead nurturing campaigns kept leads engaged and moved them down the sales funnel.

Lead Volume Increase: We significantly boosted the agency’s numerous client's monthly lead volume, broadening their prospects pool.

Sales Pipeline Replenishment: The influx of qualified leads reinvigorated client's pipelines, enabling sales teams to focus on closing deals.

Conversion Rate Improvement: By attracting prospects aligned with their ICP, the clients witnessed an uplift in their conversion rates.

Conclusion: Our partnership with the marketing agency was a resounding success. We transformed their lead generation challenges into plentiful opportunities, paving the way for their clients to thrive. A surge in revenue and a solid foundation for continued growth. Intent Media Labs continues to be the trusted lead generation supplier for the marketing agencies and businesses seeking to unlock growth through targeted lead acquisition.