Challenge:

A Leading Telecommunications Service Provider was struggling to increase awareness and demand for their corporate solutions portfolio among key decision-makers in target industries.

Solution:

Market Research and Segmentation: Intent Media Labs conducted thorough market research to identify industry-specific pain points, customer profiles, and competitive landscapes.

Content Marketing Strategy: Intent Media Labs developed a comprehensive content marketing plan that included white papers, case studies, webinars, and thought leadership articles tailored to each target industry.

Digital Marketing Campaigns: Intent Media Labs implemented targeted digital advertising campaigns using a combination of search, social media, and display ads to reach decision-makers.

Lead Generation and Outreach: Intent Media Labs built a dedicated landing page to capture leads and created automated email nurture campaigns to educate prospects on the benefits of the client's solutions.

Targeted Events and Webinars: Intent Media Labs hosted a series of industry-specific webinars and participated in key industry events to directly engage with potential customers.

Results: Increased Website Traffic: The content marketing and digital campaigns resulted in a significant increase in website traffic from target industries.

• Lead Generation: Generated over 1,500 qualified leads within 6 months of implementing the campaign.
• Demand Awareness: Survey data indicated that awareness of the client's corporate solutions increased by 23% among target decision-makers.
• Sales Conversion: The targeted outreach and lead nurturing efforts directly contributed to increased sales conversions for the client.

Conclusion: Through a combination of data-driven research, tailored content, and targeted marketing campaigns, we successfully created demand awareness for the client's corporate solutions portfolio. The results exceeded expectations and significantly increased the client's visibility and competitiveness in key target industries.