Challenge:

Our client faced several challenges in lead generation, including:

• • Low conversion rates from website visitors to qualified leads
• • Poor engagement with email campaigns
• • Ineffective lead nurturing strategies
• • Limited reach and targeting capabilities

Solution:

To address these challenges, Intent Media Labs implemented a comprehensive double touch email marketing strategy, leveraging our expertise in behavioural automation and personalized messaging.

Comprehensive Data Analysis: Intent Media Labs gathered and analysed data on the company's website traffic, email list, and past campaigns to gain insights into user behaviour and preferences.

Targeted Segmentation: Intent Media Labs segmented the company's email list based on demographics, industry, job titles, behaviour, and engagement history. This allowed us to deliver highly personalized and relevant messages to each segment.

Compelling Content Creation: Intent Media Labs created engaging and informative content that resonated with the target audience. This included blog posts, white papers, case studies, and infographics that showcased the company's solutions and addressed industry challenges.

Double Touch Email Campaign: Intent Media Labs designed a two-staged email campaign that included an initial email and a follow-up email. The initial email introduced the company's solutions and provided valuable content. The follow-up email reinforced the key message and offered a call to action.

Behavioural Automation: Intent Media Labs implemented behavioural automation to deliver personalized and timely emails based on subscribers' actions. This included automated welcome messages, retargeting emails for inactive subscribers, and drip campaigns for lead nurturing.

Analytics and Reporting: Intent Media Labs closely monitored the performance of the email campaigns using advanced analytics tools. We tracked metrics such as open rates, click-through rates, conversion rates, and lead quality to measure the effectiveness of our strategy.

Results: The double touch email marketing campaign yielded remarkable results for our client:

• Increased Lead Generation: The campaign generated a 30% increase in qualified leads compared to previous campaigns.
• Improved Conversion Rates: The personalized and targeted messaging resulted in a 20% increase in conversion rates from email to qualified leads.
• Enhanced Engagement: The campaign achieved an average open rate of 25% and a click-through rate of 5%, significantly higher than industry benchmarks.
• Strengthened Brand Awareness: The campaign helped expand the company's reach and establish a stronger brand presence among the target audience.

Conclusion: Intent Media Labs double touch email marketing strategy proved to be highly effective in generating quality leads and boosting sales opportunities for the cloud-based company. By combining data-driven insights, targeted segmentation, compelling content, and behavioural automation, Intent Media Labs transformed email marketing into a powerful lead generation channel. This case study from Intent Media Labs demonstrates the significance of a strategic and tailored approach to email marketing in achieving business objectives.